Online marketing is about using web-based channels to promote a company’s message, brand, products or services to customers. Various channels such as social media, search engine, display advertising are used to acquire traffic. In the past ten to fifteen years, we have seen a new generation of marketers who have developed a new understanding on what online marketing is and how it needs to be applied.

From Seth Godin to Neil Patel, we bring you the best quotes from those who have marked the past decade by their words, conferences and successes.

Suggested reading:

Digital Transformation

Bill Gates Quotes

A Selection of 20 Online Marketing Quotes

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

David Meerman Scott
David Meerman Scott Quotes

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.

Laura Fitton
Laura Fitton Quote

Never let ads write checks your website can’t cash.

Avinash Kaushik
Avinash Kaushik Quote

Affiliate marketing has made businesses millions and ordinary people millionaires.

Bo Bennett
Bo Bennett Quote

The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it.

Karin Timpone
Karin Timpone Quote

Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service.

Bryan Eisenberg
Bryan Eisenberg Quote

Social media is about sociology and psychology more then technology.

Brian Solis
Brian Solis Quote

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

Seth Godin
Seth Godin Quote

The difference between enchantment and simple sales is that with enchantment you have the other person’s best interests at heart, too.

Guy Kawasaki
Guy Kawasaki Quote

You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Marc Ostrofsky
Marc Ostrofsky quote

While creating a bunch of content may seem like an easy first step, it can be a trap.

Alex Schirtzinger
Alex Schirtzinger quote

Your brand is a story unfolding across all customer touch points.

Jonah Sachs
Jonah Sachs quote

Increasingly, the mass marketing is turning into a mass of niches.

Chris Anderson
Chris Anderson Quotes

Create content that teaches. You can’t give up. You need to be consistently awesome.

Neil Patel
Neil Patel Quote

What you don’t do is surrender. You might retreat occasionally, but you don’t give up.

Chris Brogan
Chris Brogan Quote

Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.

Jay Baer
Jay Baer Quote

In the content marketing world, it’s far better to have one solid piece of work than a dozen mediocre pieces.

Jose Vasquez Jose Vasquez Quote

Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.

Gary Vaynerchuk

Search marketing only has a 1.5% mindshare of the average Fortune 500 CMO.

Brian Featherstonhaugh
Brian Featherstonhaugh Quote

Marketing dilutes the power and impact of a story told live. So get that right first.

Michael Troiano
Michael Troiano quote

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